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Step 2: Get access to their ad account
Step 3: Audit their ad account
Step 4: Gather any data that they have to leverage in your ad campaigns (i.e email lists, fan page interaction, video engagement, website traffic, etc)
Step 5:
- If artist has data = create custom audiences and Lookalike audiences to target in your campaigns
- If artist has NO DATA = use interest based targeting to begin gathering data
Step 6: Gathering info about the campaign (ticketing platforms, websites, video promos, photos, event pages, ad copy ideas, messaging, etc)
- Set up a google drive and have the artist dump all the resources in that drive
- Establish ad budget, time frames, etc
Step 7: Start setting up your campaign
TOF (top of Funnel)
- Use video promos
- Teasers, Trailers, etc
Objectives (engagement, traffic)
GOAL: Gather data...create custom audiences of people who have watched 75% or 95% of the video
MOF (Middle of Funnel)
- Use different videos/images
- Target your 95% Video View custom audiences
Objectives (conversions)
- Use hard CALL TO ACTION
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