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This is a three part assessment: First, research characteristics of the teenage market and cite the URL's where you find the information. Second, find five companies worldwide that target teens and list them with the URL's. Third, choose three of the companies and analyze the marketing mix of each company. Include the following:
How the company caters to the teen market (what the product is, why teens like it, why teens were chosen as the target market)
Pricing strategies used to market the product
Distribution of the product (how it gets to you)
Promotion of the product (how it is advertised to entice you to want it and purchase it)
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