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Targeting people who look for buying a car?
Brand Awareness is key cuz not so many people gonna buy a car right away.
Brand Awareness + Rapport.
Advantage must be stated over competitors'
Other value propostion สามารถใส่ลงใน ads ได้
Car financing
ต่อภาษี
ต่อทะเบียน
จำนำรถ
Buying a new car is a huge investment
Benefit-Approach because all brands are almost the same.
I don't understand why people keep buying a new car...
-Fear = buying and regretting later
-Rapport = How safe it is to buy from you
-Why should you buy used cars.
-No frequent maintenance required
-History shown + Depreciation
-Old car still last long in today world
-YOU know it's used car. It has been tested and passed a lot of mess. No new car smell. so you can feel more comfortable using the car to its potential. No compromise. than using your new car.
มีรถเยอะ เรียกลูกค้าเข้าร้านเยอะ
ต้องลงรูปรถในเฟสเยอะๆ แล้วเอาลิงค์ให้ลูกค้าไปดูรูป พร้อมราคา
What are your advantages over competitors?
Cheaper?
Discount?
Maintenance?
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