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Unlike paid advertising, content marketing focuses more on long-term results. The initial payoff tends to be low, but the long-term, sustainable growth in visitors, leads, and customers can single-handedly carry a business.
18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016.
Content marketing is not easy, however, and requires every element to be done right:
• Quality content
• Relevant topics
• Optimized for SEO
• Optimized for readers
• Consistent content creation & promotion
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