Notes
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Company
Claim
Ethos, Pathos, Logos (with explanation)
Other Memorable Techniques (figurative language, loaded language, music, color, etc.)
Dodge Ram
Owning a Dodge Ram helps you to work hard and live the “American Dream”.
Pathos - emotional appeal, connecting to hard work and the necessity of a “farmer” in our lives
Ethos - Familiar voice (Paul Harvey), reference to God
Emotional images
Patriotic images
Loaded language - “God made a farmer”
Repetition
Figurative language - “smiling eyes”
Sprite
Drinking sprite is good.
Ethos- familiar famous people
Repetition
Loaded language
Humor
CDC
Smoking is bad for you.
Ethos- a survivor who went through this got cancer
Logos- logically, you wouldn’t want to smoke or you might lose your voice again too.
Pathos- you feel bad for her and don’t want to be like it
Emotional images
Loaded language
Backstory
T-Mobile
T-Mobile can bring people together
Pathos- you want to see everything in your life
Ethos- a famous song
Pictures
Texts
Music
Emotional story
Coke
Coke brings love and happiness
Pathos- it makes you sad first, then happy
Ethos- popular meme
Music
Pictures
Monster
Monster will give you a better job.
Logos- You don’t want to do this all day. You want a better job than this.
Pathos- kids,
Black and white
Music
Children
Repetative
Honda
Imagine all the amazing places this car can take you.
Pathos- it appeals to your want to dream
Ethos- it used countless famous people
Talking yearbook images
Happy music
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