Notes

Session 1:

- Store Analysis
- Removing customer distraction from store
- Finding winning products
- Spying on other winning products from other stores
- Making your first campaign
- Making Assets 3 Day Rule
- Making your first sale

- Store Analysis:
1- You need to have a Banner that says: Free Shipping Worldwide
( FREE SHIPPING TO 243 COUNTRIES WORLDWIDE ). = This gives the customers a sense of trust

2- Have Categories
( for example: Gadgets / Trending Items / Home / etc... )
It doesn't matter how many because 98% of your customers WILL ONLY come to your Landing page ( the product your advertising ) that's it. Its very very rare for them to go and look around the website.

3- Landing page: its perfect. Why ?
People come from facebook, facebook is a visual platform. So always on your product page make sure its likes:
text
image
text
image
etc..
what you did is perfect
Reviews are very important. Specially when they have pictures like you did.

4- Remove distractions ( Remove the share on fb / Pinterest etc.. ) when customers come, they might accidentally click on Pinterest, or fb , and they will lose your product page / get distracted. so get rid of them.



The apps you need:
1- Sticky cart = this will keep the buy button stuck even when they scroll down
2- Abandonment Protector = when someone goes into checkout and doesn't buy, this app will send them an email with a discount code, to encourage them to buy
3- Timer: this is a timer to show customers that this is a hot selling product and will be gone soon ( it will give them the sense of urgency and make them purchase instead of thinking about it )


Those are about your website:
Simply add the Free shipping sign
remove distraction
whenever you make a product always image/text image/text ( customers love this ) they feel like they're in a safe place like facebook.


Advertising on facebook. ( if you don't understand stop me cause its gonna be difficult without voice )
I will write down the important things and then we will do infront of you.
This is the blueprint

1- We make a campaign ( Conversion )
you make a campaign and you make one adset. ( adset must be PURCHASE )

2- You go to the campaign and you Duplicate the campaign 2x ( so you have a total of 3 )

3- You go the adset and you DUPLICATE 9x so you have 10 assets. ( Depending on your budget )


So you duplicate the adset 4x ( you have 5 assets )
In each adset you put ONLY ONE INTEREST

****The 3 Days Golden Rule ****. VERY IMPORTANT

so you did your campaign and its approved.
now we start killing the bad assets using this rule

3 days rule means:

the first 24 hours: you go into the adsets and check. If you don't have more than 3 -4 clicks You PAUSE the Adset
After 48 hours: If you DONT have Add To Cart You Pause the adset
After 72 hours: If you don't have purchases you kill the campaign ( the product is not good / saturated )
YOU MOVE ON TO THE NEXT PRODUCT
DONT GET ATTACHED
You test the next product always.

When you test:
Choose People Living in this country
Test in these countries first: ( Australia / UK / USA / Canada ) OR the epacket countries ( Australia
Canada
Denmark
Finland
France
Germany
Ireland
Israel
Italy
Malaysia
Netherlands
New Zealand
Portugal
Spain
Switzerland
United Kingdom
United States