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Dear
Your recent NaturaMed Pharma direct mail piece (In Finland) has caught my attention and I decided to write to you to applaud your advertising efforts. These days you rarely see good advertising in the mail, especially in Europe.
As a direct mail specialist myself, working on and testing many different types of direct mail pieces on ongoing basis I decided to share with you few ideas that should increase your "NaturaMed Pharma" campaign's response rates and lower your advertising costs in the future.
P.S If you ever decide to implement these ideas I would love to hear about your results or if you are interested, I'll be happy work with your team.
1. Envelope
Size of envelope sticks out from rest of the mail but bears "Kutsu"
Regards, Roman.
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