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Oral communication: Sözlü İletişim
Recommandation: Tavsiye = WOM
Satisfied Customer: Tatmin olmuş / Memnun müşteri
Two - Step How of Communication Model: İki aşamalı iletişim modeli
Opinion Leader: Kanaat önderleri
Media Influences Opinion Leader : Opinion Leader influence people
Small world experiment: Küçük dünya deneyi (stanley milgram)
Social Networks: Sosyal Ağ
6 degrees of seperation: 6 dereceli mesafe kuramı
Unethical: Etik olmayan
Undercover Marketing: Gizli Pazarlama
Buzz Marketing: Söylenti Yaratarak Pazarlama
Awareness: Farkındalık
Viral Marketing: Virüs gibi hızlı yayılır
Advertigement + Game: Advergame
Blow the line: Çizgi Altı Reklam
In-game Line: Oyuniçi reklam
Above the line: Çizgi üstü - reklam üstüne oyun kurma
Alternatif gerçeklik oyunlarında:
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