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2013年底，一套韓劇《來自星星的你》令韓流熱潮越滾越熱，K-pop、韓劇等韓國文化已經成為了香港人生活上不可或缺的部份。韓流文化的盛行更加帶動了學韓文的潮流，令到學韓文的香港人急增。
大多數香港人學韓文興趣 追星 聽歌 看劇
電影 電視 歌曲 時裝
看劇，聽歌時更投入
有助事業發展。近年韓國經濟發展蓬勃，公司以香港為踏腳石，進攻內地市場，增加聘請懂韓語的職位
升大學
每週約有200名學員上堂，年齡層主要由約20至30歲
Austin笑言，「大部分學生都是因為追星而學習韓語的，女生人數佔約9成。」
2013年底，一套韓劇《來自星星的你》令韓風席捲香港，韓語學生人數大增，亦令弘益語言教育中心的盈利迎來大幅增長。
Austin指出，「韓劇的熱潮確增加了不少學生，但一些學生只是三分鐘熱度，感到學習韓語很困難，很快就離開了。」
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