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I was given the mandate of peers in the group B to present the result of our discussion. Mass marketing where the decision to produce, distribute and promote the product in bulk in bulk, so the cost of production and the price to be cheap and can create the largest potential market. As we understand that developing and launching a product prototype is a process that requires a large cost. Tests on a product will help ensure that only those products which might be successful was the one who went into mass production stage. As the company has considered in the past to conduct customer satisfaction surveys over the new product, and based on our analysis, the product needs to be produced in bulk is the second new product is launched. Then other considerations also seen from internal factors (HPP, the turnover period) and external factors (type of cost, the price of substitute products, purchasing power, geographical location, and government regulation).
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