Notes

In today's generation there are so many different ways to start your own business. One good example is having an Online Market or using the internet or any social media platforms to promote a product. It has a lot of types that can be used by sellers, re-sellers and customers and here is the 3 types of Online Marketing as an example. First is Social Media Marketing, we know that one of the hottest forms of marketing is posting through social media channels like Facebook, Instagram, and any possible media platforms. We can use these different social networking services to provide information and to have a more convenient way to communicate with each other. Social media is also a social content-sharing services, wherein it is now more convenient to share content since it is only just a type and one click away. Second would be Affiliate Marketing, affiliate means to closely connect to something as a member or partner thus affiliate marketing means promoting products, services, or information for others. This kind of marketing doesn't require a seller to have a warehouse for the products to be stored but it requires them to have an audience to market their products in the internet. Without having an audience or a promoter, it will be difficult for you to connect with a much more bigger number of future buyers. In addition, Affiliate Marketing can be used in a way of Blogging, wherein you find a product you like then promote it to others, and earn a piece of the profit for each sales that you can make. It can be also used in Review Sites, wherein you can post reviews or opinions about different products that you've already tried. Next and the last example is an Email Marketing. It is known as a substantial money generator. Email Marketing can exceed standard website sales because unknown brands settling a sale on the first interaction is a bit difficult. For example, a seller can use an email marketing system like Infusionsoft, ConvertKit, or MailChimp to drip-feed value to the subscribers or buyers.

Entering the world of Online marketing might be difficult so there are different kinds of strategies to be used for us to be familiar with it. The first strategy is Personal branding. According to Mangal (n.d), Personal branding is the practice of people marketing themselves and their careers as brands. Personal branding is a plan to take your reputation and career to have a trustworthy personal image that can be used to promote your brand. It describes about your stand today and your purpose or the goal you want to achieve in the future. It has a lot of benefits since personal branding connects with the way you promote your own products and besides that it also helps to come up with the tactics, skills or tools that you'll need to attain your goal. Next strategy is the Content Marketing. A modern personal branding strategy is strongly rooted in content marketing. According to Pulizzi/Content Marketing Institute (2015), Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately, to drive profitable customer action. Therefore, content marketing is an ongoing process that focuses in communicating to the buyers to educate them about valuable data or ideas without always aiming to sell a product. Since content is anything the we can used for a resource, it can be shared or used in a way of blogging and vlogging. For on-site blog it is used to attract more inbound traffic to your site and for blogging it was used for sharing content through videos.