Notes

Online marketing creates many opportunities for businesses to grow their presence via using the Internet and build their audiences. From all the strategies and types that was stated, here are some examples of Online marketing. First example is an Online Marketplace that is already widely spread or well-known in some countries. There are lots of marketplace that we can visit such as eBay, Amazon, Etsy, Bonanza, etc. Amazon is the most largest marketplace in USA that sells different kinds of good and it improves or adds services/goods frequently. In addition to that Amazon only started as a online bookstore but now it has grown to be a multi-billion corporation. It just shows the power of having it through online and that promoting different products will be more convenient for the buyers. Another one is eBay, it is one of the initial and movers of online shopping. eBay is also considered as "where the world goes to shop, sell, and give” since it can boast a number of 167 million active buyers in 190 different markets. It includes auction and retail websites and it has local marketplace in more than 30 countries. Next is Etsy, a marketplace that was launched back in 2005. It is one of the most popular e-commerce websites and it focuses on handmade, novelty and vintage items, from jewelry and clothing to toys and art pieces. It's promotional and marketing tools for vendors includes Google Analytics and Facebook integration.In addition, just like amazon and eBay the currently database of Etsy is made up of 45 million items for sale, it has over 1.7 million active sellers and 28.6 million active buyers. As for the last example, the Bonanza. It refers to a seller-centric platform that offers good opportunities to small businesses and entrepreneurs by creating online shops. It also focuses on buying and selling new and pre-owned clothes, accessories, jewelry, items for home and garden, art pieces, collectibles and antique. It was launched on 2007 but was named as “The Best Place to Sell Online" already on the year 2012. While for eCommerceBytes on the year 2016 they named it as "Most Recommended Marketplace". On the other hand, it has free listings that never expire and offers lower fees, comparing to Amazon or eBay. These are only examples of marketplace but there are many different ways and examples in terms of Online Marketing. It can be in a way of advertising or promoting products in a marketplace.