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Notes and thoughts, years of failure.
Big picture view.
Name of the game is selling.
Why most ppl fail 1000 letter test.
You can sell anything, products, services...
Makin millions selling pencils (nuts and bolts)?
Why you dont need unique idea. Study market SRDS...
-Go where the money is, youll be surprised what is selling- list brokers - datacards, 5k minimum, direct mail sold lists - recent (hotline), multi buyers, $ spent higher than what you sell.
No product - no problems.
there is no reason to be making your own product, In fact you dont even need merchant account - affiliate, dropshipping, import export, finder frees, local business - contact mechanic or restarunt owner in your area - set up phone, web tracking.
How to sell?
1.learn how write copy yourself, time consuming, very expensive, not everody likes to write - keep big picture in mind, know how good copy looks like, read successful copy - study by all means.
2. Hire copywriter (make sure he did dm previously) expensive, need to test...
3. use other ppl copy - affiliate, dropshipper (ask before using, copyright). already tested, free...
What we got?
Decided on market
Choose product
got list
got copy
whats next?
Golden formula
Customer acquisition cost < Customer lifetime value, all you need to know about marketing - ignore rest - money out < money in - all that matters.
Prepare to get rich slow, sooner you are jn $ better 3mo 6mo 12mo (different companies have different numbers)
Know your numbers - you can do that once youre in the biz
It rarely happens in one go (for 1$ spent 2$ coming in.
Profit is jot your goal (breaking even is).
Golden formula part 2 / Golden formula close up.
more on breaking even.
Sales funnel < ,front end, back end - money is in the back end, front end recoups ad costs, back end puts money into pocket - membership, repetitive sales - more back end products the better - make sure you have back end or idea on how to increase CLV to the max.
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