Notes

what is the objective, what is the goal, who will be the judge, what are the criterias, what will be my differentiation, how can i i take full advantage of it being one day, what are my competitors doing ,what are the advantages of being out of online campaigns.
Objective: Maketeenagers more aware, love and prefer ISUZU DMAX XSERIES into their lifestyles
Strategy: take the teenagers to Karnchanaburi to do activities (find better words later)
Target: teenagers, male, in their universities year
Customer profile: what do they like, they like to play sports, hangout with friends at the back of class. At university, they love to to hangout with their male friends, they do listen in clas and behave normally. They are not the type to do illegal things, but are not afraid to do stuff they are not used to either. what they love are: girls, alchohols, games and sports. In regards to cars, most of them would prefer in town cars, but if possible cooler cars like tesla and sport cars(but they are expensive), not many of them have their own car yet and they do not have driving license. In regards to pickup, they do not really consider it because it is out of their scope, they do not find much relevance between themselves and pickups. They view pickup as being very specifically for the use of labour work, transporting industrial/agricultural products