Notes
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* goal of youtube: to promote and give exposure to product
* monetization: Youtubers can choose whether or not to include their own ads in their own videos
* selective; target market
* affiliate links
Disadvantages of Advertising on Social Media
* daily monitoring
* increase of bad behavior
* hire new employees to post and respond more
* misinterpretation
*business and legal risk
Advertising on Snapchat
*
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