Notes

Hello Lindsay,

Please accept my sincere apologies for all the inconvenience you have gone through due to this situation.

We always endeavour to assist our customer with the best of our service so we can ensure that we fulfill all of their needs, however sometimes we fail to do so due to factors out of our control.​

I certainly understand your concern that the price of the item "New Balance Women's Fresh Foam Kaymin Gore-Tex Running Shoes, (Black/Phantom Wb1), 5.5 (38 EU)" has reduced to £56.00 and you would like us to refund the difference to your account or issue a gift card.

Referring to your email, I would like to confirm you that our prices may increase or decrease based on a number of factors. Our goal is to offer customers the greatest selection and this means that prices we offer for items on our website do vary from time to time.

Because we operate in a very competitive environment, we give every consideration to keeping our prices for items as low as possible and our discount structure and strategy is something we have developed to best serve the needs and desires of our customers. When possible, it is our policy to offer the highest discount we can for an available item.

Unfortunately, we are unable to issue refund for the price difference for this item. I apologies for the disappointment caused by this situation. Even we try to issue refund for the price difference to your account or to gift card, our system will not allow us to do so. I hope you can understand our system limitations.

However there is no cause to concern, as we are here to assist our valued customers like you only.

Looking into the situation, I can suggest you that you can return your item for a full refund and place a new order for the same item at the reduced price.

If you wish to return your item for a full refund, then please do let us know by replying to this email and we will send you the return label for your item.

Trust me if there was any option with me, I would have taken the ownership and have issued a required refund right away and I hope being a understanding and loyal customer of amazon, you would understand my limitation on this matter and bear with us.

As a representative of Amazon.co.uk, I don't want to make any false promise or provide any wrong information to our loyal customer like you and want to assure you that we value our customers' trust above all else. It's the foundation on which our company was built. Please know that we'll continue working hard to ensure that you receive accurate service to your satisfaction.

Janice, should you need any further assistance please do not hesitate reply directly to this email and we will do our very best to help you.

Thank you very much for your understanding and for being a valued customer of Amazon. We appreciate your business with us.

Have a great day.