Notes

Multiple groups through the example of stakeholders have interest in multi-million dollar Bollywood productions, these can be seen in examples of the media, family and peers and government officials. The media plays an important role in the influence of Bollywood to consumers and has a link to the producers/sellers and the consumers, as it captivates the interest of the audience. This can be done through product placement but also the stars themselves for example SKR in his work with trailers and billboards. Moreover, the unofficial censorship through family and peers proves to influence the values of Indians as it portrays the hierarchy within India, influencing their views of the patriarchal society. Themes that are depicted in the films continuously such as marriage and religion hold great value to the stakeholder of family and peers, as it depicts control over those viewing through the available paraphernalia utilised in the film, this thus links to the stakeholders control over their viewers, so consumption in limited, impacting the income generated. This is further impacted by the stakeholders of government officials which is the official censorship that links to power and authority, as again, it holds the importance of influence value, where the theme of respect and honor in families shows the gender norms of society, as the indian film industry passes their films through to the central board for film certification, where they cuts, edit, and provide ratings on the film before it is sent out to the public.