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Sales? Yes or No
CPP = $8-10
Conv Rate 5%
Gross $600/day
100 adsets - 10 good
CPC - 1.60
ATC - 3.00
PCH - 8-10
AOV = $30
1st way to scale out - bring on 3 more ad accts - Share Pixel
1st ad acct - Take all winning demos and interests and launch 1 campaign - 1 adset - 1 ad $10 48hrs max
2-3 sales on the one adset and then scale to higher budget dupe to $80
2nd ad acct - Manual Bid - Start with $10 - 2-3 sales dupe to Manual Bid - $300 - $500 - $1000 Budget for the day. BID! <--- Scary 2X normal CPP $16-$18
Up $1 if no spend - Down $1 dollar if spends to quick - No spend go up $3
Dupe Good adset - $500 - Bid $16 = and then use up and down method to find sweet spot - same ad
typical day 1 break even possible lose money
typical day profit mode
use you margin #s to decide to kill or not <---- $20
start it at 8am
Do this with your best LAL audience
3rd acct
* Hint! - Run an adset to PCH, ATC, VC Audiences with new shirts on rotation $5 - $10
adset #1 PCH - 180 Days $5 All placements - 7days 1 day view (default) - rotate new products ads.
- ad 1 - shirt 1
- ad 2 - shirt 2
- ad 3 - mug
- ad 4 - tumbler
- ad 5 - shirt 3
30 Ads running <-- rtg VC,ATC,PCH $1/day
1 day - shirt 1 - VC1
2 day - shirt 2 - VC2
3 day - shirt 3 - VC3
4 day - shirt 4 - VC4
5 day - shirt 5 - VC5
etc...
RTG Ads - Pch Optimization - excluding and Bid for clicks <---
REACH instead of conversions change to 7 days 1 day
do not use rtg on auto bid - I'm bidding for clicks and I put $2.00
ATC most profitable
VC - 180 excluded ATC
ATC - 180 exclude PCH
Carthook - Upsell same design with a discount - downsell cheaper price
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