Notes

Sr. Marketing Manager - Digital Products

Lead go-to-market strategies for new products
Developing positioning and messaging and integrated marketing plans

Developed positioning (SWOT and competitor overview) and segmentation strategies for a leading consumer electronics brand
Go-to-market launch experience for highly visible consumer products
Proven experience developing and implementing multi-channel marketing campaigns
Get hands dirty in day-to-day tasks to get things done
Strong customer focus and can identify and funnel consumer insights into new products and marketing efforts
Managing relationships across cross-functional groups—from research to engineering to finance

Responsibilities:

Brand Strategy
Develop brand strategies that clearly establish the vision, goals, and tactics for the successful launch of a new consumer electronics product
Deliver highly differentiated and focused product positioning that drives brand engagement to ensure short and long-term growth
Identify and target customer segments
Guide market research efforts to uncover insights and trends that lead to actionable insights for our marketing strategy.
Monitor, understand, and respond to competitive product performance, branding, messaging, and tactics
Create and execute go-to-market plans to support domestic and international launches
Create and communicate brand and style guidelines to ensure brand compliance among internal and external partners
Write focused creative briefs to bring a coherent message to our customers
Integrated Marketing
Develop cohesive and actionable marketing plans to effectively capture market segment share among defined primary and secondary targets
Develop strong collaborative relationships with internal and external teams, agencies, key stakeholders, and third-party vendor partners
Manage and allocate marketing mix and spend for campaigns across multiple channels including television, print, radio, and digital
Lead cross-functional teams to execute initiatives, including finding innovative ways to grow higher margin businesses
Act as key liaison for all third party partners
Monitors sales and marketing trends and makes recommendations for enhancing penetration and share growth
Basic Qualifications
7+ years brand strategy and management experience working for a leading B2C consumer electronics company, preferably supporting a global brand
Bachelor’s Degree in Marketing, Advertising or related field. MBA strongly preferred.
Ability to create a compelling positioning/messaging strategy a must
Expertise at implementation of a fully integrated marketing program
Extensive experience leading cross-functional teams in new product launches
Preferred Qualifications
Experience with multi-channel marketing a plus
Solid quantitative/analytical and budget management skills
Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
Proven track record of converting strategic thoughts into actions that drive significant business results
Expertise in transforming a strategy and vision into actionable plans
Well developed, verbal, written and presentation skills