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MVP: Minimal Viable Product -
Pivot - Major change in the business while adhering to something that you where doing
Iterate:
Customer Development: Iterate in the market to create what wasn't a customer, become a customer.
- Inside building is only opinion of the market
-Outside the building is the market
1) Get out of the building
2) Iterate & Learn vs. Linear Dec
3) Phases of cost/company Dev
- Customer Discovery
- Customer Validation
-Customer Creation (new market?)
-Company Building (expand)
Startup and all companies market leadership
1) Centralized Efficiency (market domination)
- Wal-Mart, Amazon
- efficient, huge, only one in every market
2) Innovation Leader
- Apple, Nike
- About killing off old product to sell new one
- Always watched by Central Efficiency
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