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Attitudes in psychology are generally defined as a certain tendency to evaluate something on a negative to positive continuum. It is argued in the APE model that those evaluations are the product of two mental processes. Implicit attitudes are formed based on activation of associations; while explicit attitudes are the product of an interaction between association activation and propositional reasoning.
During our interview with Bertram Gawronski, he explained to us the difference between implicit and explicit attitudes.
According to his theory implicit attitude is formed based on associations, while this is happening a person can realize this association and has the opportunity (by assigning a negative truth value through propositional reasoning) to change this negative implicit attitude to a positive attitude.
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