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Using Local SEO For Attorneys Is A Good Idea
Many people think of local SEO as something that's done on the Internet, and not locally. This is unfortunate, as this is where a lot of law firms can benefit from local SEO, as well as any other firm with clients located within its service area. Think about it: if you live in California, and your firm has a website for its services in New York City, finding a person's address and phone number is easy - provided the person uses Google's web search capabilities. If your firm doesn't have a local presence online, finding clients may be harder - but it can still be easy, as long as it uses local search techniques. Here are a few things to consider when getting into local SEO for attorneys:

Many lawyers use the same types of search engines that everyone else does, such as Yahoo or Bing. This is fine for most people who know their way around these tools. However, what happens when the wrong people are searching for these tools? What if you're targeting a firm with lawyers that doesn't even exist in your jurisdiction? Law offices are a special type of online business, and there are different rules to go by than regular websites. This means that using regular web search rankings isn't always going to work for you.

Most law firms have websites. If your firm doesn't have one, now is the time to build one. The goal is to connect with clients who will be more likely to hire you as their legal representative, simply because you were able to help them find you in the first place. Using local search techniques to draw local customers is smart for any business.

As stated above, a site like Yelp works very well for connecting clients with local businesses. The same goes for Facebook and Google+ Local, which are two other excellent options for social media marketing. These sites are powerful in connecting attorneys with potential clients, since they feature high levels of credibility and social proof. Once someone recommends a lawyer, you can use these sites as primary search engine results page for the search term that clients are typing into their searches.

Another great way to get exposure for your law firm online is through "likes" and "dislikes." LinkedIn is a great way to share information with a broader base of people. You can also do this with Digg, Stumble Upon, and Technorati. Sites like ProBlogger and WebProNews Network offer excellent SEO for attorneys and law firms with huge fan bases.

Lawyer advertising through gmb marketing optimization is a little more difficult than most local SEO strategies, but it's worth looking into if you feel like you don't have the budget for it. There are many companies out there who specialize in helping law firms advertise. For a price, they can optimize your website and make sure that all of the right keywords are being used. The main downside to this strategy is that you have to have high rankings in search engines to attract potential clients, since these sites will not help you if you rank poorly. If you go through a local SEO company, however, you should be able to get an easy ride up the ladder since they already have an established relationship with major search engines.

Lawyer advertising campaigns can also go viral if they're done correctly. This is another strategy that can get the job done quickly and efficiently, especially if it's done by an expert local seo company. One such company, Local SEO for Attorneys, went so viral in a big way that it started trending on Twitter the day after it launched. The lawyers had their names spread all over the internet by accident. The lawyers actually had their sites listed in Google for a time, but it was quickly shut down.

So, there are some ways that lawyers can get more exposure by using local seo for attorneys. Of course, it's important to remember that a lawyer doesn't have to be the sole candidate for this strategy. He or she can simply hire a local seo firm to do it for them, and they'll have the same impact on their clients' sites. By hiring a firm that specializes in local SEO, attorneys stand to benefit from the most benefit from using this strategy, as it can bring in a lot of traffic that is both targeted and highly engaging.
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