Notes

<h1>How Search Engine Marketing Analytics can Help you Rise to the Top in 2022</h1>
For the purposes of Google Analytics, "session" and "visit" mean basically the same thing. Google Analytics data is guaranteed to remain accessible for at least 25 months on an ongoing basis. The questions and answers in this guide are subject to change, and may not and are not intended to use exact questions found on the official GAIQ certificate test.

Answer B is incorrect because non-direct sources overwrite each other, so the most recent applies. By default, the __utmz cookie retains campaign and source information for six months. If you direct visits to a vanity URL, your domain registrar should allow you to redirect all requests to another URL . You could include the campaign parameters in the original URL that you provide to a service that generates QR codes or shortens URLs. The tracking code on all three sites should use the same UA number and contain _gaq.push(['setDomainName', '.domain.com']).

The Google Analytics tracking code uses __utmb as the primary means of defining a session. (“Session” is synomymous with “visit”.) The __utmb cookie is refreshed each time tracking code executed or otherwise expires after 30 minutes of inactivity. Thus, a separate visit occurs in a browser that you haven’t used to view any pages on your website in the last 30 minutes.

As an added advantage, each visitor helps to boost the website's organic search results rankings. Google Analytics is user-orientated and provides digital marketing analytics related to consumer behavior, whereas Google Search Console offers insights related to search engine behavior and how to improve technical optimizations. Contact usto learn more about our result-based search engine optimization services and other digital marketing services. Autotagging is enabled by default when you link your AdWords account to an Analytics account. Google AdWords allows you to enable autotagging and link to specific profiles in Google Analytics accounts that you have administrator access to under the same login.

For all views of the home page to appear as /index.php, whether requested as / or as /index.php, you would set the Default page to index.php. Answer C is incorrect because you don't need the initial forward slash when specifying the Default page. Answer D is incorrect for the same reason, and also because regular expression notation is not required for the Default page. Many of the home page pageviews appear in your reports as /index.php, but many others appear only as / because the filename was not specified when the page was requested. For all pageviews of the home page to appear as /index.php in your reports, what value should you specify as the Default page for your profile? Google Webmaster tools to allows you to ignore variations of specific URL parameters and thus consolidate indexing and inbound link equity for the pages on your website and generally avoid duplicate content issues.

In practical terms, you cannot include tracking parameters in organic search results. articulate 360 app is also incorrect, since Autotagging Google AdWords campaign provides a much broader range of data than manual campaign tracking and is strongly recommended over manual tagging. For this reason, the Content Experiment conversion rates tend to be higher.

2.A basic table filter allows you to filter only by specific dimension values. An advanced table filter allows you to filter by dimension and metrics. To view activity only within a specific directory, the best approach is to create a filter that limits profile data to that directory as described in answer choice B. In many instances, the reason for having multiple profiles with the same UA number (i.e., tracking the same website) is to apply different filters to the same raw data . Visits from Web browsers on mobile phones that can execute the Javascript in the Google Analytics tracking code are counted in much the same way to visits from a desktop browser. To track traffic from earlier-generation devices whose browsers don’t execute Javascript, you must add server-side code snippets to your website.

Apart from their usefulness in providing a quick overview metrics trends, you can click sparklines to display the corresponding metric as the main over-time graph in the report. Answer A would include only default.htm directly on the root of the website, since the caret symbol means that nothing can precede /default.htm for the page value to match the regular expression. The dot is a wildcard for any character, and the plus sign requires one or more occurrences of the previous character. This means that an page value with at least one character before /default.cfm would match the regular expression. 5.A filter created within a Google Analytics account applies to all profiles that have the same UA number. 4.A lowercase filter applied to the Request URI does not apply to campaign parameters appended to the Request URI.

hike". Content Drilldown would provide quick access to all pageviews that occur within the /features directory. You can also filter the Pages report to include only those URLs that contain the directory name. (Note that the methods described in answers A and B may yield some discrepancy in the total pageviews within the directory, as is the case in the screen shots below.) Answer C would work for future traffic but not past traffic.

Read More: https://qalm.sg/services/courseware-development/