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Maximize your ad targeting capabilities with PPID Google Ad Manager. By assigning unique identifiers to users, publishers can ensure optimal ad delivery, frequency capping, and cross-device reach. Learn how to enable PPIDs in your GAM account and seamlessly pass these identifiers to Google for improved ad performance. Google PPS further enhances this by allowing first-party data integration for precise audience segmentation. Understand how to utilize PPS for demographic, interest-based, and purchase intent targeting, enhancing ad personalization and monetization. These tools, coupled with Google Topics API, ensure user privacy while delivering relevant ads. Dive into the advantages of PPID and PPS, including increased programmatic revenue and enriched traffic, while addressing the limitations for small publishers. Explore how these features collectively improve ad targeting and user experience across platforms.
Source: https://databeat.io/knowledge-base/ppid-vs-pps-vs-topics-api/
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