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Provide a detailed description (at least 1 paragraph - 5-7 sentences) of who you are going to market the shoes to and why. Include at least 4 demographic, 2 geographic, 5 psychographic and 1 behavioral criteria for your target market. Use the notes and this document to help you. There is not a wrong answer, as long as you can explain WHY in detail. Think about how you will market the product to your segmented group and why. Remember, if you are marketing to kids, you would probably do something totally different than you would if you were marketing to the elderly.
Part 2 (40 points):
Create something that you would use in your marketing campaign for the Nike Light Up shoes. You could create a commercial script, a flyer for a special event, a detailed coupon, a billboard, or really any form of promotional material. Just be creative! You may use whatever program you would like to create. Paste your promotional item on page 2 under your paragraph.
4 demographic, 2 geographic, 5 psychographic and 1 behavioral criteria
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