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2 out of 2 points
A beer brewery offers a range of beers with different alcohol content to cater to heavy, medium, and light drinkers. The brewery is using _____________ segmentation.
Question 2
2 out of 2 points
All the following statements on market segmentation are true except:
Question 3
0 out of 2 points
Allan Tan is a great football fan of Cristiano Ronaldo from Real Madrid. He is an active member of the fan club in Singapore. He even sports a hairstyle like his idol. Which of the following factors do you think influence Allan’s behaviour?
Question 4
0 out of 2 points
Positioning involves…
Question 5
2 out of 2 points
In market targeting, a company evaluates various segments to decide how and which segments it can serve best. Which of the following is NOT one of the factors that a company would use in evaluating different market segments?
Question 6
2 out of 2 points
Which one of the following statements about market segmentation is TRUE?
Question 7
0 out of 2 points
One of the following variables does NOT belong to a Behavioural Segmentation.
Question 8
2 out of 2 points
Mr. Andrew Lim has an HP printer at home. While printing some documents, he realised the need to buy a new ink cartridge. Which of the following buying decision process will Mr Lim go through when buying the ink cartridge?
Question 9
0 out of 2 points
Activities, Interest and Opinions are dimensions that could be used to define an individual’s
Question 10
0 out of 2 points
Ben Chia wants to buy a car but is hesitating as he fears losing his job. Which one of the following factors is affecting his buying behaviour?
Thursday, January 7, 2016 5:22:22 PM SGT
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