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Do you know the Content Marketing Trends in 2017 to obtain an Upsurge in Your Business?
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Content marketing has turned into a central part of businesses due to the benefits associated with it. The Content Marketing Institute has reported that 70 percent of business to business marketers have plans of discovering more content in 2017 compared to 2016. Technology and online marketing are evolving quickly. Therefore, as a marketer, you need to keep current with the latest trends in order to remain competitive. You should keep in mind the next trends if content marketing is section of your marketing strategy in 2017.
1. Mobile Content: Giving your clients an excellent mobile experience will keep them coming back. This is likely to be essential from 2017 onwards. It is predicted that Smartphones will make up fifty percent of the planet? get more info and connections by 2020 and seventy-five percent of Facebook users will access the platform through cellular devices by 2018. Therefore, you should develop mobile friendly content. You need to keep image sizes and quantities to the very least. Text must be precise, engaging also to the point. Additionally you have to incorporate video into content plans.

2. Native Advertising: Classic banner advertising will not offer the same results it offered before. Today, a lot of people consider banner advertising as a nuisance. A better option is native advertising. It works well because it matches the feel, look, and style of the website which it is published. Website visitors consume and experience native advertising in the same manner that they go through the actual content on the site.

3. Influencer Marketing: Should you be attempting to lure Millennials to your brand, then it is essential to have a local personality, influential person or celebrity to back up your brand. Eighty-four percent of consumers consider online reviews to be as important as personal recommendations. Therefore, getting a person your clients look up to or trust associated with your brand is a superb way to create engaging content that they will respond to.

4. Personalization: Personalization can increase engagement by around 62 percent. Your clients have different preferences plus they fall into various demographic groups. Therefore, targeting the general audience isn't effective if you want your brand to stand out. You need to let your clients access what they are seeking. You should have a segmentation strategy so that you can provide personalized and relevant content to your visitors. 5. User-Generated Content (UGC): User generated content includes reviews, photos, blogs, and videos, which were generated by the users of a platform. Social media marketing is a good exemplory case of an area where user generated content plays an important role in marketing. You should identify many UGC opportunities to ensure that your brand thrives.

6. Interactive Content: The advantage of using interactive content offers different opportunities for engagement and adding value to an individual experience. This will result in the success of your brand. Such content is affordable and reliable.

7. Marketing Automation: Marketing automation is whereby you automate some tasks and actions to boost efficiency and save time. Less than ten percent of firms use automated marketing. Marketing automation has led to a 451 percent increase in positive leads. Consumers usually demand a far more personalized and intuitive experience. It is therefore important to consider using automation techniques in areas like social media, email, and e-commerce so as to thrive in a fast growing and competitive market.

8. Virtual Reality: In 2016 there have been a lot more than 43 million virtual reality users everywhere and this number will continue increasing from 2017 onwards. You must think about creating content that may easily reach a wider audience. Virtual reality will attract customers to your brand and increase your rates of engagement. Seventy-one percent of consumers like virtual reality. They consider brands that use virtual reality as forward thinking. Using virtual reality will help you win more customers.

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