Notes

Marketing Stories to the particular Media-Five Points in order to Consider
How can you create one of typically the daily newspapers or even the TV stations do a history on you, your own business, your business, or perhaps your client? What does it take to sell a tale to a journalist? A person can send off a good email or grab the phone and even discuss your tale idea to the journalist. But actually will the journalist bite this?

These are several key points that I gathered from my interactions together with the scribes over the years:

1. The top quality of the storyline peg - Wherever a person go and no matter which media we pitch to, it is usually a good history that sells. Just what makes a great story peg happen to be relevancy, topicality, in addition to how useful can the story end up being to the business community and/or newspaper readers. When many of us offer a very good story to a new journalist, not only are we aiding ourselves but in addition typically the journalist when you get some sort of byline or maybe to the front site. For instance, if you give a great exclusive to a young journalist, an individual are helping them get noticed on the market and among his or her peers and they will remember you for that.

2. Relationship with typically the journalist - A good relationship with the journalist opens entry doors quickly for an individual. This empowers you to call the particular journalist on his/ her mobile cell phone, or at unusual times occasionally and he/she will reduce you for that. Relationship alone even so doesn't work often. We cannot get pals with a new journalist and anticipate him/her to carry out a history for us each and every time. That's mixing private and professional matters and nobody values that in the particular long run.

a few. Knowing what the journalist writes on - All of us are not merely speaking about knowing exactly what particular beat a journalist writes about, but also a persons writing style, the kind of issues he/she accumulates in that specific beat, the sides that he/she offers to his/her tales. Let's take the IT journalist throughout say The Economic Instances by way of example. We may study which IT vertical he/she publishes articles on predominantly, will he/she concentrates more on consumer technology or even B2B technology? If he/she writes a new column, what will be the theme that will connects the very last five stories in this line? Does he/she creates for the AINSI QUE weekday paper and also writes for Typically the Sunday ET edition? Does he/she focuses read more about exclusives, interviews, personal profiling, or industry stories? Will be his/her stories additional of fact credit reporting or does they tend to devote his/her opinions in to his/her stories?

4. Industry knowledge - Often when we message supposedly-new-industry-trend-stories to some sort of journalist, he/she knows about it previously. That's what occurs whenever we don't study and analyse typically the industry along with the industry developments, and are likely to blindly pass on what our clientele briefed us. If we have got a good knowledge of the industry and our customers and will figure away ourselves correctly exactly what makes news and what doesn't, then just we can truly pitch a great industry story to the media.
Read More: http://cqms.skku.edu/b/lecture/1019357